Tag Archives: 2020 census

2020 Census outreach

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The U.S. Census Bureau held a kick-off for the 2020 Census ad campaign Tuesday, Jan. 14. For each decennial census, the Census Bureau hires an agency to conduct research and distribute messaging to encourage participation in the U.S. Census. The 2020 campaign, according to a Jan. 14 press release, “employs multi-language ads, partnerships and trusted voices.” The Census Bureau’s tagline, revealed in 2019 is “Shape your Future. Start here.” Examples of the new ads are available here. Census partners are encouraged to have local organizations use the national campaign materials in news media, social media and other outlets.

Efforts to publicize the census have been underway in Indiana for the past several years. The Philanthropy Alliance of Indiana made it a priority to connect its members with census resources early on in the state’s efforts. The Indiana State Library’s State Data Center has worked closely with the Indiana Business Research Center and the Indiana Department of Administration to coordinate efforts at the state level. The IBRC maintains the Census in Indiana website, a “for Hoosiers by Hoosiers” resource for digital and print materials promoting the 2020 census.

New on the site is a Promotional Tool Kit section which includes images and widgets for your websites. For librarians, there is a 2020 Census Toolkit containing important dates in the census, talking points and FAQs for Indiana libraries, an online resource list and ideas for displays and programs. The Census Bureau’s Facebook and Twitter pages contain daily updates about 2020 Census promotion. The State Data Center’s Facebook and Twitter pages post national, state and local updates about the 2020 census.

In mid-March, most U.S. households will receive an invitation to fill out the census online. A series of mailings will follow until each household completes the census online, by paper form or via telephone.

Please contact the library’s State Data Center for questions about the 2020 Census.

This blog post by Katie Springer, reference librarian. For more information, contact the Reference and Government Services Division at 317-232-3678 or submit an Ask-A-Librarian request.

Libraries and the 2020 census

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In December of last year, Kathy Kozenski from the Geography Educators’ Network of Indiana and I brought a giant 15′ x 21′ Indiana floor map1 to the Vigo County Public Library for a program called “Get On The Map!” Library patrons, ages 3 to 15, joined us in learning about state geography as we walked in socked feet across cities, lakes, rivers and forests.

Photo courtesy of Lauri Chandler, Youth Services Manager at the Vigo County Public Library.

We discussed the cardinal directions and talked with the students about where they had lived and traveled, and where they would like to go in the future. Despite their young ages, many had already been outside of the state and even outside of the country. We asked students to identify and locate map features. Lake Michigan, one of the map’s prominent features, was a favorite.

We asked what we might find in Indiana cities or towns. Answers were:

“Buildings!”
“Roads!”
“Trees!”
“Pets!”
“Cars!”

Part of my reason for this question was to introduce the idea of the census, so we asked what else a city or town needed in order to have all of these things.

“People!,” they answered.

This provided us with a chance to discuss how many people live in different areas, and that when there are more people we need more resources. We talked about the upcoming 2020 census, why we count people and why it is important to get an accurate count so that resources can be distributed where they are needed.

We followed our map exploration with the storied adventures of Fred the Fish. Made of a small piece of muslin, Fred swam in a river – a plastic container of water – next to several different sources of pollution. We poured in small amounts of dirt, oil and trash. We demonstrated the effects of these things on Fred, and talked about how important it is to notice the effects of human population on the surrounding environment.

With the 2020 Census approaching, librarians are on the forefront of community outreach, as our jobs will involve helping patrons report data to the federal government. This will be the first U.S. census in history to provide the opportunity for online response, and we expect to welcome our patrons to answer the census at our public computers.

In October of 2018, the American Library Association issued a policy brief entitled Libraries and the 2020 Census Vital Partners for a Complete Count that explains how libraries act as “trusted partners in achieving a complete count in the 2020 census” by:

  • Delivering information about the census and hosting community outreach activities
  • Providing internet access to enable respondents to complete the census form online
  • Serving as trusted messengers, including in hard-to-count communities
  • Training data users and providing access to census statistics for businesses and community members.

ALA recently hosted a free webinar, “Libraries and the 2020 Census” through its Chapter Advocacy Exchange. You can view the webinar here. The ALA president, assistant director of government relations and deputy director of public policy addressed the important role libraries play in ensuring a complete and accurate count of people. It featured librarians planning 2020 census outreach in Montana, California and Illinois.

In Indiana, there are several ways we can participate in planning for the 2020 census, which will take place a year from now, in March and April of 2020. Local communities are building Complete Count Committees, also known as CCCs, to encourage participation. At your library, you can help by hosting outreach efforts from the Census Bureau, promoting census jobs as they are available and incorporating census information in newsletters, social media and websites. Last week, the Census Bureau released its 2020 promotional guidelines. You can retrieve the PDF here.

For more information about the 2020 census in Indiana and how you can help, visit the Census in Indiana website. Follow the State Data Center on Facebook and Twitter for census messages and contact us at the Indiana State Library with questions.

1. GENI loans out giant traveling floor maps of Indiana to libraries and schools along with curriculum guides and a trunk full of learning tools.

This blog post by Katie Springer, reference librarian. For more information, contact the Reference & Government Services Division at 317-232-3678 or submit an Ask-A-Librarian request.