The U.S. Census Bureau held a kick-off for the 2020 Census ad campaign Tuesday, Jan. 14. For each decennial census, the Census Bureau hires an agency to conduct research and distribute messaging to encourage participation in the U.S. Census. The 2020 campaign, according to a Jan. 14 press release, “employs multi-language ads, partnerships and trusted voices.” The Census Bureau’s tagline, revealed in 2019 is “Shape your Future. Start here.” Examples of the new ads are available here. Census partners are encouraged to have local organizations use the national campaign materials in news media, social media and other outlets.
Efforts to publicize the census have been underway in Indiana for the past several years. The Philanthropy Alliance of Indiana made it a priority to connect its members with census resources early on in the state’s efforts. The Indiana State Library’s State Data Center has worked closely with the Indiana Business Research Center and the Indiana Department of Administration to coordinate efforts at the state level. The IBRC maintains the Census in Indiana website, a “for Hoosiers by Hoosiers” resource for digital and print materials promoting the 2020 census.
New on the site is a Promotional Tool Kit section which includes images and widgets for your websites. For librarians, there is a 2020 Census Toolkit containing important dates in the census, talking points and FAQs for Indiana libraries, an online resource list and ideas for displays and programs. The Census Bureau’s Facebook and Twitter pages contain daily updates about 2020 Census promotion. The State Data Center’s Facebook and Twitter pages post national, state and local updates about the 2020 census.
In mid-March, most U.S. households will receive an invitation to fill out the census online. A series of mailings will follow until each household completes the census online, by paper form or via telephone.
Please contact the library’s State Data Center for questions about the 2020 Census.
This blog post by Katie Springer, reference librarian. For more information, contact the Reference and Government Services Division at 317-232-3678 or submit an Ask-A-Librarian request.